If you live in the Tri-State area, you know the struggle. You want to be on the water, but the logistics of owning a boat in New York City are a nightmare. Marina slips in Manhattan can cost as much as a studio apartment. Driveway space in the suburbs is non-existent. And winter storage? That’s another bill you don't want to pay.
For years, New Yorkers have had two choices: pay exorbitant fees for a slip, or stay on land.
This week, we are changing that.
We are heading to the Discover Boating New York Boat Show (January 21–25) to prove that you don't need a slip at Chelsea Piers or a massive trailer to be a boat captain. You just need the right gear.
Rover Marine will be stationed at Booth 559, hosted by our partner POP Board Co. We are bringing the ultimate "Urban Assault" fleet to the Javits Center.
The "Zero Storage" Revolution
Most boats at the New York Boat Show require a mortgage and a marina slip. Ours require a closet.
At Booth 559, we are showcasing the Rover Battle Boat. It looks and performs like a rigid fiberglass runabout, but it is built from military-grade drop-stitch PVC. This means it inflates to be rock-hard, but rolls up into a bag when you're done.
Why This Wins in NYC:
- High-Rise Friendly: Live in a walk-up in Brooklyn or a high-rise in Manhattan? The Battle Boat fits in the elevator and stores in your closet.
- Ride-Share Ready: You don't even need a car. You can throw the boat in the back of an Uber XL, head to a launch site on the Hudson or Jamaica Bay, and be on the water in minutes.
- No Winter Storage Fees: When the season ends in November, you don't need to pay a yard to shrink-wrap and store your boat. You just clean it, roll it up, and put it under your bed.
For the Yacht Owners: The Ultimate Tender
Not everyone in New York is looking for a portable primary boat. Many of you have cruisers docked on the Long Island Sound, the Jersey Shore, or the Hamptons. And you all have the same problem: The Dinghy.
Traditional hard-shell tenders are heavy, scratch your gel coat, and kill your fuel economy. At Booth 559, we will show you why the Battle Boat is the superior yacht tender.
Hard Shell vs. Rover Inflatable
| Feature | Traditional Fiberglass Tender | Rover Battle Boat |
|---|---|---|
| Weight | Heavy (Needs a crane/davit) | Lightweight (Hand launchable) |
| Storage | Takes up massive deck space | Deflates or straps to swim grid |
| Stability | Often tippy | Catamaran-style stability |
The "Back Porch" Upgrade: POP Docks
We are sharing the booth with our sister brand, POP Board Co., because they solve the other half of the equation: Space.
If you anchor out at Zach's Bay or Tiscornia Beach, you know the swim platform gets crowded fast. The POP Up Dock is an inflatable 8x7 foot platform that ties to your stern. It instantly doubles your deck space, giving you a safe place for the kids to play or the adults to lounge.
Make the Most of the Show: A Quick Guide
The New York Boat Show is the world’s first and longest-running boat show. It’s massive. To help you navigate the Javits Center, here are our top tips:
- Start at Booth 559: We are located near the main accessories area. Look for the colorful POP Board Co. banners. Come knock on the hull of a Battle Boat—you need to feel the rigidity to believe it.
- Visit the "Beach Club": After you see us, check out the Discover Boating Beach Club. It’s a great spot to relax, watch paddle sports demos, and get a taste of summer.
- Learn at Fred's Shed: If you are a DIY boater, the "Fred's Shed How-To Center" offers free advice on engine maintenance and repairs.
- Family Fun: If you brought the kids, don't miss the "Build-a-Boat" toy activity. It keeps them entertained so you can shop in peace.
Show Logistics
- When: January 21–25, 2026
- Where: Jacob K. Javits Convention Center (625 W 34th St, NYC).
- Booth: 559 (Under the POP Board Co. banner).
- Hours: Wed-Fri (12pm-8pm), Sat (10am-8pm), Sun (10am-6pm).
- Tickets: Buy Online Here ($20 Adults, Kids 12 & under Free).
See You in the City
Whether you want to explore the Hudson without a slip fee, or you need a tender that doesn't require a crane, we have the solution. Escape the winter chill and come kick the tires at Booth 559.
Questions about the setup? Call us at 844-207-6837 or browse the Battle Boat specs here before you arrive.
